More proactive communications
While creating a blueprint for their circular business model, ETP realised they needed to be more proactive in their communications with their customers’ employees. Rather than reactively addressing employees’ requests, they would need to put the end user’s journey at the centre and anticipate their needs along the way. This is key, as they aim to give employees a feeling of pride and belonging with the company they work for and to inspire them to embrace sustainable behaviour through the uniform that they wear.
A controlled pilot
In order to reduce initial costs and learn more about the condition of products that are sent back, ETP decided to manage the sorting of returned items themselves once the pilot launches rather than outsource it to an external partner.
Meanwhile, the circular innovation process itself increased the ETP team’s level of expertise on the topic of circularity and challenged them to think outside the box and to be ambitious with their pilot design.
ETP’s pilot launch is planned for June 2021, when ETP will introduce the new collection for ABN AMRO. Shortly after, their couriers will pick up the old uniforms for recycling and set up the take-back collection points within the ABN AMRO offices. Although they are starting the pilot with only one customer, this is not a small scale operation: approximately 2,400 employees will be involved. ETP aims to spark their engagement, as enthusiasm for the concept will be key in making this pilot a success.