Piloting your business model

Build your pilot roadmap and set yourself up for success to scale

time estimation

7 hours

key outcomes

After completing Module 5, you will have identified a core messaging hook and translated it into a compelling initiative name, tagline and campaign concept.
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Module 5 will also help you to set ambitions, targets and time horizons for the pilot launch and eventual scaling.

A

How to tell the story and create momentum

1

Start by using the Get To By to tease out a one line creative brief that can be the jumping off point for a marketing and communications strategy.

2

Then use the Billboard Sketch to generate multiple creative marketing campaign ideas and further refine them into one circular campaign concept.

3

Finally, use the Letter From A Fan to remind you of the value of your circular business model and to motivate you toward the finish line.

All the tools in this step are accessible via the same Miro board

tools

b

Building a pilot and scaling plan

1

Use the Setting Objectives, Key Results (OKRs) and Initiatives tool to align and engage all relevant people and departments in the company around measurable goals for your new business model.

tools

Setting Objectives, Key Results and Initiatives

Rally around measurable goals related to the launch and scaling of your business model.

4 hours

Core team

Setting Objectives, Key Results and Initiatives

Rally around measurable goals related to the launch and scaling of your business model.

4 hours

Core team

LISTEN TO HOW OTHER BRANDS CRAFTED THEIR CAMPAIGNS AND PLANNED FOR THEIR PILOTS

Episode 5 of the Switching Gear podcast follows our brands as they define a clear messaging to the outside world, tackle any loose threads in their pilot planning and set Objectives, Key Results and Initiatives towards eventual scaling.
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Join Asket, Lindex, ETP and Kuyichi and your hosts, Gwen Cunningham and Hélène Smits, as they get ready to launch their circular business model pilots!

Listen to how other brands benefitted from the circular innovation process

This bonus episode of the Switching Gear podcast explores the value of the circular innovation process in gaining fresh perspectives, keeping focus and momentum, taking an evidence -based approach to concept development, aligning teams around a shared vision and more. Our brands also share their advice on what to do—and not to do—when designing and launching your own circular business model.
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Join Asket, Lindex, ETP and Kuyichi and your hosts, Gwen Cunningham and Hélène Smits, one final time to get their invaluable and candid advice!