all resources

We highly recommend creating an account and using the toolbox using the toolbox as a guide to navigate all of the resources on this page, but if you already know what you’re looking for, you can find all workshops sheets, tools, podcast episodes and more on this page.

All tools and facilitator guides

The tools in this section are designed to accompany apparel brands in designing and launching a circular business model such as rental or resale. Browsing the toolbox through ‘Module’ pages will provide you with additional guidance as to how to use the tools, in what sequence, with whom, and more.
1

getting started

Go to Module 1
or
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Urgency for Circular Business Models
Urgency for Circular Business Models
Key Elements of the Circular Economy Workshop
Key Elements of the Circular Economy Workshop
Circular Business Model Archetypes
Circular Business Model Archetypes
The Garment Interview
The Garment Interview
The Team Canvas
The Team Canvas
Internal MOU
Internal MOU
Circular Business Model Success Criteria Canvas
Circular Business Model Success Criteria Canvas
2

Understanding the customer and the market

Go to Module 2
or
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Research Wall
Research Wall
Case Study Assessment Dial
Case Study Assessment Dial
Customer Persona
Customer Persona
Value Proposition Statement
Value Proposition Statement
Customer Interview and Survey
Customer Interview and Survey
Expert Interview
Expert Interview
Generating Key Insights
Generating Key Insights
How Might We's
How Might We's
Crazy 8 and 6-part sketch
Crazy 8 and 6-part sketch
3

Prototyping your concept

Go to Module 3
or
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Customer Journey
Customer Journey
Prototype Canvas
Prototype Canvas
4

Fine-tuning your business model

Go to Module 4
or
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Business Model Blueprint
Business Model Blueprint
Partner Database
Partner Database
Partner Guide
Partner Guide
Digital Deep Dive
Digital Deep Dive
Customer Experience Map
Customer Experience Map
Building a Business Case
Building a Business Case
Impact Dial
Impact Dial
5

Piloting your business model

Go to Module 5
or
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Get To By
Get To By
Billboard Design
Billboard Design
Letter From A Fan
Letter From A Fan
Setting Objectives, Key Results and Initiatives
Setting Objectives, Key Results and Initiatives

All podcast episodes

The Switching Gear podcast follows the journey of four brands that participated in the Switching Gear project in 2019-2021. Each episode corresponds to a module on the toolbox and provides rich insights and perspectives from the people that have used these tools in practice.
Listen on
Spotify
Listen on
Spotify
Listen on
Spotify
Listen on
Spotify
Listen on
Spotify
Listen on
Spotify

All case studies

The tools in this toolbox were created thanks to the Switching Gear project, which supported four brands in launching a resale or rental business model. These case studies are written accounts of their experiences.
April 1, 2021
Lindex, following up on sustainability promise
In the long term, Lindex’ aims to integrate their take-back and resale model into their core business and even invite cannibalisation of primary sales.
April 1, 2021
Take-back: a logical next step in Asket’s pursuit of less
To keep in line with their mission to slow down fashion, Asket will repair, renew and resell what they can and upcycle, downcycle or recycle what they can't within their new take-back model.
April 1, 2021
A perfect fit: Making the most out of ETP workwear through take-back
ETP’s take-back model aims to involve about 2,400 end users and potentially curb the production of new garments by 20 to 30%.
April 1, 2021
Durable denim meets circular business models: The case of Kuyichi
Kuyichi’s take-back programme and resale model connect their loyal customer base with a younger generation in search of garments with a story and values they can support.

other resources

The Circle Economy
Knowledge Hub

The online library of circular economy case studies where anyone can contribute, with over 250 case examples in the textiles and apparel industry.
A new textiles economy: Redesigning fashion’s future
Read on the Ellen MacArthur Foundation website
The transition to food fashion
Read on the Drift website
The circularity gap report
Read on the Circularity Gap Reporting Initiative website
The key elements of the circular economy framework
Read on the Circle Economy website
Elephant in the boardroom: Why unchecked consumption is not an option in tomorrow’s markets
Read on the World Resources Institute website
Service-based business models & circular strategies for textiles
Read on Sitra’s slideshare profile
Something old, something borrowed: The rise of resale and rental in fashion
Read on the Circle Economy website
Drivers and barriers of circular business models in apparel: A framework
Read on the Circular Toolbox website
Changing our clothes: Why the clothing sector should adopt new business models
Read on the WRAP website
Does buying pre-loved clothing mean buying less new?
Read on the QSA Partners website
2020 fashion resale market and trend report
Read on the thredUP website
Basic pretotyping techniques
Read on the Alberto Savoia website
The future of garment technology in circular fashion
Read on the Circle Economy website
Leading circular: Pathways for evolving apparel and textile businesses from linear to circular
Read on the Renewal Workshop website
The future of circular fashion: Assessing the viability of circular business models
Read on the FashionforGood website
Building the business case for circular business models. Part 1: Resale
Read on the Circle Economy website
Building the business case for circular business models Part 2: Rental
Read on the FashionUnited website
The circular economy (is) in fashion: An investment decision support tool for fashion brands interested in circular fashion rental services
Read on the TU Delft website
Avoiding blinsdpots: Promoting circular and fair Business models
Read on the Circle Economy website
Understanding the environmental savings of buying pre-owned fashion 
Read on the FarFetch website
Reading the fine print: Ensuring circular business models are truly sustainable
Read on the Circle Economy website
Square your circle: How to ensure a just transition to reuse business models in apparel
Read on the World Resources Institute website
‘Skin in the game’ points system
Read on the X website

The Circular Toolbox is an online tool powered by Circle Economy and made possible thanks to the generous support of Laudes Foundation.

Learn more
With the support of

the toolbox

Module 1: Getting startedModule 2: Understanding the customer and marketModule 3: Prototyping your conceptModule 4: Fine-tuning your business modelModule 5: Piloting your business model

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